Niche Your Way To Trade Show Success

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We’ve talked before about qualifying your trade show prospects – knowing your market niche is essential to success at trade shows and in the general market place. So, how do you qualify your company’s prospects so that you don’t waste your time or theirs? What exactly is niche marketing, anyway? Well, here’s an example: Your […]

Benefits of Backlit Trade Show Displays

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Backlit trade show displays are one of the hottest trends in exhibit design today. The ability to give your display a look that “pops”, especially when it can be your own customized artwork and logo that is popping out and catching attention, is one of the greatest benefits of backlit trade show displays. For many […]

Trade Show Chatter Matters

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If you want to increase trade show booth traffic, the best thing to do is to become the talk of the town, or at least the show. The first step is knowing how to kickstart the trade show chatter. To become the talk of the show you have to get attendees talking in your trade show […]

Ten Words You Should NEVER Use In Your Sales Pitch

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Are there ten words you should never use in a sales pitch? Absolutely – in fact, there’s more than just ten! Remember, words are not just a collection of letters with dictionary definitions. Some words set off emotional triggers. They can cause conflict and start fights. We’ve heard them all before, and all of us have associations with specific […]

Top Ten Tips For Newbie Trade Show Exhibitors

crowded trade show booth

  There’s a lot of tips for newbie trade show exhibitors out there (and right here, in our own searchable blog archives). But what I thought I’d do today is go over a few of the most important things you should put into action if you’re new (or relatively new) to the trade show exhibiting […]

What Makes A Product Demo Go Viral?

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Why would you want to make your trade show product demo go viral? To draw attention and boost your booth traffic? In the trade show exhibiting business, everyone’s trying to attract attention. Doing this isn’t as hard as it sounds. After all, a car wreck attracts attention, and the participants aren’t even trying! The key […]

What a Trade Show is Really About

what a trade show is really about is making your customers happy in your restaurant!

Do you know what a trade show is really about, as an exhibitor? Chances are, you’d respond that it’s about showing your latest and greatest stuff to your top customers and hottest prospects. That’s true, but backwards. Trade shows are about customers and prospects, not your product or service. And if you don’t know what your […]

The 5 Big Elements of Successful Trade Show Exhibiting

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If you’re a big company in the construction industry, successful trade show exhibiting possibly means attending the “Big Five”, a series of construction trade fairs originating in Dubai, attracting close to 75,000 participants in 2015. If you’re on a safari somewhere deep in the African savannah, you’ll probably want to see the “Big Five”: the lion, […]