Tricks of the Trade Show

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Maybe you’re overlooking some of the reasons you should visit a trade show. There are some “tricks of the trade show” that provide other reasons to attend. Most people attend trade shows for three reasons: to display products and services meet prospects and collect leads. But there’s a lot more you can be doing at […]

How To Be A Better Trade Show Manager

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“Eighty percent of success is just showing up,” if we’re to believe the famous philosopher, Woody Allen.* So if you can get yourself, your exhibit, your staffers and your collateral material to a trade show, you’re already well on your way to having a successful show. It’s how you deal with the other 20% of […]

Five Ways You Can Excel In A 10 Foot Booth

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As a trade show manager in a 10×10 trade show booth, you’ve got to do the same things the big guys do, under more difficult conditions: smaller space, fewer resources, less brand awareness, to name just a few. But smaller exhibitors are being successful all over the world, and you can do it, too. You just […]

Trade Show Foot Traffic: A Blessing Or A Curse?

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Is trade show foot traffic a good metric to use? If you’re a smaller exhibitor, you may be having a hard time figuring out if a particular show fits your company well. You need to know how well you do several things: attract attention, persuade attendees to enter your booth, make a strong benefit statement, and capture […]

Is Direct Mail For Trade Shows A Dead Idea?

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Does technology today rule out direct mail for your trade show marketing? Once upon a time, every message that traveled from one person to another required an envelope and a stamp. Then email came along and changed all that. But does that mean direct mail solicitations are too “old school” to be effective and successful […]

Ten Tips For Better Follow-Up on your Trade Show Leads

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You’ve heard it said again and again: “studies show that trade show leads don’t receive adequate follow-up.” In fact, you may have heard an exact number: “80% of trade show generated leads don’t receive any follow up.” The figure is usually attributed to research done by the Center for Exhibition Industry Research (CEIR). But I’ve […]