Trade Show Marketing During the Summer Months

beach-vacation

When summertime rolls around, the trade show events tend to take a break along with their attendees. There are many people who choose to vacation during the summer months, making this the perfect time to plan ahead for your fall and winter time trade shows. If you feel you’re lacking the motivation to focus on […]

Five Crippling Trade Show Mistakes You Don’t Know You’re Making

CEIR 2015 Index

Every year, more than 1 billion people worldwide attend more than 20,000 trade shows. And for almost every industry, that number is growing every year (see CEIR PDF). These shows can be extremely effective in marketing your product or service, promoting your brand and building your company’s reputation, when approached properly. Unfortunately, all too often, […]