Creating A Compelling Trade Show Product Demo

Steve Jobs Product Announcement for Mac Air laptop at the MacWorld Conference in San Francisco Jan 2008

I believe that a large number of trade show product demo’s don’t get the exhibitor the results they want. Why? Because they’re focused on the product, not the prospect. What’s the solution? Making your audience care. And typically, audiences don’t care about features and benefits. They care about what your product can do for them. […]

Four Keys To Designing A New Trade Show Exhibit

eSmart ECO-4073 with Recycled Aluminum Extrusion Frame, Laminate Tower Infills, LED Lighting, Large Monitor Mount and (2) ECO-38C Storage Counters. Reconfigures to 10 ft. and 20 ft. Inlines

Let’s face it. Designing a new trade show exhibit is hard. There are practical things it has to accomplish, as well as physical limitations on its size and weight. You’ve also got a budget to deal with. Then there are all the opinions on what it should look like from people at every level of […]

Trade Show Security

Security is currently a hot topic. Wherever large groups of people gather in public, lurking in the back of everyone’s mind is most likely the question of whether or not they are entering a “safe place”. However, despite current events causing many people to experience hyper-vigilance, don’t let that cause you to overlook the security […]

Add Tradeshow Flooring To Your Exhibit To-Do List

trade show rolled carpet

It’s time to get ready for the show and you begin to go over your checklist: Table Top Displays Free Standing Displays Banners Tables and Chairs Spot Lighting Digital Displays Printed Material Overhead Signage It seems everything is covered. But wait. You just know you have overlooked something. There is no denying that strange feeling […]

Why Trade Shows Could Be the Best Marketing Strategy for your Business

NEXT 10ft with SmallWall

Trying to suss out the best marketing strategy for your business? gives us specific definitions of the similarities and differences between Marketing, Advertising, and Sales. One of the challenges for any business is developing the marketing/advertising/sales triangle to the best advantage. If you do a trade show well, then you can hit the MAS trifecta, and […]