Trade Show Intelligence Gathering

At a glance, trades shows and face-to-face marketing events present exhibitors with the chance to promote their brand as well as network with other industry professionals. While these events do serve this purpose, events also afford the exhibitors a chance to scope out their top competitors, and even an opportunity to discover rival brands they […]

7 Proven Ways to Easily Become a Better Trade Show Manager

Custom Modular Exhibit with Slatwall, Storage, Reception Counter, Backlit Graphics, and Metal Product Display (tree)

Nothing beats a trade show for creating a powerful environment for person-to-person meetings. The key to being a successful trade show manager is simple. You need to create memorable, informational and enjoyable interactions with your prospects. There’s no other environment that can put your company’s sales force in touch with so many of the people who want […]

How To Make People Read Your Trade Show Graphics Copy

can you write better ad copy than a 5th grader

When trade show graphics copy or ad copy doesn’t do what it’s supposed to do, there’s usually a good reason. Unfortunately, there can be lots of reasons that companies end up with bad graphics copy at trade shows. For example, your marketing team may not see this as part of their assignment. Your trade show managers may […]

How to Earn Better Trade Show Results by Building Trust

Custom Retail Fixtures for an Annual Conference and Event

You know the routine by heart. You attend a trade show. Set up your exhibit. Talk with visitors. Collect contact information. Pack up your exhibit. Pass the leads along to Sales. And then rinse and repeat. Then repeat. And repeat. But maybe this approach isn’t producing the results you’re hoping for. I’m suggesting there’s a […]