Why Trade Shows Could Be the Best Marketing Strategy for your Business

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Trying to suss out the best marketing strategy for your business? BusinessDictionary.com gives us specific definitions of the similarities and differences between Marketing, Advertising, and Sales. One of the challenges for any business is developing the marketing/advertising/sales triangle to the best advantage. If you do a trade show well, then you can hit the MAS trifecta, and […]

Using Trade Show Social Media to Maximize Your ROI

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You’ve got a beautiful trade booth, excellent giveaways, and a well-prepared sales team, what could you possibly be missing before your next big trade show? How about using trade show social media tools to maximize your trade show presence and impact at each of the trade shows that you attend? If the words “trade show […]

Essential Networking Tips at a Trade Show


The true point of doing trade shows is  networking to meet people and make various business connections. However, if you haven’t done this type of networking before, it’s time to learn some effective techniques so it works more effectively. Networking comes in various forms at trade shows. You’ll even discover that some trade shows reach […]

How To Overcome The Drawbacks Of Trade Show Video

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You and I both know that trade show attendees are fickle. You have only seconds to capture their attention. Then you need to convince them you’ve got something they want and get them to commit to visiting your exhibit. Is trade show video the answer? You’re also competing against every other exhibitor on the trade […]

How To Win With Trade Show Games

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The toughest part of exhibiting at a trade show is getting the attention you want; you’d think the attendees were only there to play a few trade show games! You do everything you can to make your trade show booth attractive and eye-catching. You display your products in interesting ways. Your booth signage is large […]

6 Easy Steps for Creating Remarkable Trade Show Booths

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We all want remarkable trade show booths, filled with prospects ready to do business with our companies. But you may be creating obstacles that are actually keeping people away from your trade show exhibit. Here’s how to make your booth as comfortable and inviting to visitors as possible: 1) Start from the ground up: Every […]

How to Quickly Empower Your Event Staff

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The environment of the trade show floor is unique and unusual, and unlike any other environment where buying and selling takes place. That’s one reason why your event staff may feel out-of-place or have difficulty actually getting the customer to say “yes” after they’ve presented their product demo. What happens next doesn’t happen in any other selling […]

Tricks of the Trade Show

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Maybe you’re overlooking some of the reasons you should visit a trade show. There are some “tricks of the trade show” that provide other reasons to attend. Most people attend trade shows for three reasons: to display products and services meet prospects and collect leads. But there’s a lot more you can be doing at […]

How To Be A Better Trade Show Manager

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“Eighty percent of success is just showing up,” if we’re to believe the famous philosopher, Woody Allen.* So if you can get yourself, your exhibit, your staffers and your collateral material to a trade show, you’re already well on your way to having a successful show. It’s how you deal with the other 20% of […]