6 Ways to Jazz Up Your Trade Show Booth

Lighted custom display case and Wave interactive media player

Ever notice when you’re at a trade show event, most booths are usually just a sea of tables with boring white or gray cloths draped over them, a few posters here and there, and that’s about it? Does anything stand out and is there anything unique or eye-catching? Chances are most probably do not stand […]

A Booth Staff Trainer’s Top 7 Strategies – Part Two

Magic Square Trade Show Chairs

In a previous column, we presented several excellent strategies from professional booth staff trainer Matt Hill of The Hill Group. In his more than 25 years in this industry, he’s helped thousands of booth workers enhance their skills and make the most out of each and every interaction with show attendees. Knowing these strategies is critically important […]

What Should be in your trade show budget, but isn’t?

RENTAL - Custom 20 ft. Graphic Wall Structure Tension Fabric Graphics, and Sintra Graphics

If you’ve done a trade show or two, you know what the basic elements of a trade show budget are. The list can include: Booth Space Trade Show Display Booth Installation and Dismantle Expenses Drayage Freight Transportation Audio Visual Support Cleaning Floral Electrical Plumbing Internet Security Lead Gathering Services Hosts/Hostesses/Narrators Personnel Expenses Special Events Here’s […]

Trade Show Marketing During the Summer Months


When summertime rolls around, the trade show events tend to take a break along with their attendees. There are many people who choose to vacation during the summer months, making this the perfect time to plan ahead for your fall and winter time trade shows. If you feel you’re lacking the motivation to focus on […]

Five Crippling Trade Show Mistakes You Don’t Know You’re Making

CEIR 2015 Index

Every year, more than 1 billion people worldwide attend more than 20,000 trade shows. And for almost every industry, that number is growing every year (see CEIR PDF). These shows can be extremely effective in marketing your product or service, promoting your brand and building your company’s reputation, when approached properly. Unfortunately, all too often, […]