Why You Need Trade Shows In Your Marketing Strategy


Why do you need trade shows in your marketing strategy? In fact, why might trade shows be the most important part of your marketing strategy? Well, it’s really simple, and answered by one more question – what is the biggest benefit of interacting with attendees at trade shows? The answer is relationships. Selling is all […]

How To Zig When Everyone Is Zagging

Use a Backlit Pop up Display with SEG graphics to achieve trade show success

You probably want to make your trade show exhibit more unique and interesting, and do something memorable that makes an impression on show visitors. We all do. That’s the only way we’re going to get traffic off the aisles and into our trade show booths. But if you’ve been doing the same thing for a […]

25 Top Tips for Success in your Trade Show Booth

we rent furniture at shows

Many businesses, especially B2B companies, rely on trade shows to gain clientele and promote their brand. Trade shows offer an opportunity to gain a better sense of current business trends and to develop a presence in your industry. Setting up and running a trade show exhibit is no easy task, but when it’s done right, […]

The Top 10 Signs of Disengaged Trade Show Staff

Custom Trade Show Rental Booth with plenty of room for your trade show staff!

Trade shows can be an incredibly valuable tool for businesses seeking to expand their customer base and raise brand awareness. Unfortunately, trade shows can also raise negative awareness about your company. If your trade show staff is poorly trained or not fully engaged, you run the risk of warding off potential clients and doing more harm […]

Know Your Customers or It Can Kill You!

NEXT 10ft U shape display

We all want a crowded trade show booth, filled with prospects ready to do business with us. But you may be creating obstacles to accomplishing that goal that are actually keeping people away from your exhibit. Why? Because you don’t know your customers well enough, and haven’t given them a reason why they’d want to […]

Sustainable Trade Show Flooring

trade show exhibit with sustainable carpet tile flooring

If you read up on the latest trade show industry news, sustainability is a trending topic. California’s Anaheim Convention Center recently earned an award, LEED Gold certification, as a sustainable building. The ecology factor is much more than just awareness of how pollution and waste destroy the environment. In its full scope, sustainability also is part […]

Creating A Compelling Trade Show Product Demo

Steve Jobs Product Announcement for Mac Air laptop at the MacWorld Conference in San Francisco Jan 2008

I believe that a large number of trade show product demo’s don’t get the exhibitor the results they want. Why? Because they’re focused on the product, not the prospect. What’s the solution? Making your audience care. And typically, audiences don’t care about features and benefits. They care about what your product can do for them. […]

Four Keys To Designing A New Trade Show Exhibit

eSmart ECO-4073 with Recycled Aluminum Extrusion Frame, Laminate Tower Infills, LED Lighting, Large Monitor Mount and (2) ECO-38C Storage Counters. Reconfigures to 10 ft. and 20 ft. Inlines

Let’s face it. Designing a new trade show exhibit is hard. There are practical things it has to accomplish, as well as physical limitations on its size and weight. You’ve also got a budget to deal with. Then there are all the opinions on what it should look like from people at every level of […]