Trade Show Foot Traffic: A Blessing Or A Curse?

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Is trade show foot traffic a good metric to use? If you’re a smaller exhibitor, you may be having a hard time figuring out if a particular show fits your company well. You need to know how well you do several things: attract attention, persuade attendees to enter your booth, make a strong benefit statement, and capture […]

Is Direct Mail For Trade Shows A Dead Idea?

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Does technology today rule out direct mail for your trade show marketing? Once upon a time, every message that traveled from one person to another required an envelope and a stamp. Then email came along and changed all that. But does that mean direct mail solicitations are too “old school” to be effective and successful […]

Ten Tips For Better Follow-Up on your Trade Show Leads

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You’ve heard it said again and again: “studies show that trade show leads don’t receive adequate follow-up.” In fact, you may have heard an exact number: “80% of trade show generated leads don’t receive any follow up.” The figure is usually attributed to research done by the Center for Exhibition Industry Research (CEIR). But I’ve […]

Nine Ways To Get Traffic In Your Trade Show Exhibit

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The Consumer Electronics Show (CES) draws more than 170,000 people to Las Vegas every year. If that’s your market, you only have to appeal to a small slice of those attendees to make your trade show exhibit marketing program a success – in this situation, getting traffic in your trade show exhibit isn’t a big challenge. […]

Exhibiting 101: Post Trade Show Analysis

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This is the eighth in a series of articles about the basics of exhibiting that began with the first post of the New Year. Let’s face it. Producing a post-show evaluation isn’t much fun. It feels like doing your taxes, and it involves math. But it’s critical to the success of your trade show exhibiting program, […]