6 Easy Steps for Creating Remarkable Trade Show Booths

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We all want remarkable trade show booths, filled with prospects ready to do business with our companies. But you may be creating obstacles that are actually keeping people away from your trade show exhibit. Here’s how to make your booth as comfortable and inviting to visitors as possible: 1) Start from the ground up: Every […]

How to Quickly Empower Your Event Staff

Retail Displays can be configured to please all event staff teams

The environment of the trade show floor is unique and unusual, and unlike any other environment where buying and selling takes place. That’s one reason why your event staff may feel out-of-place or have difficulty actually getting the customer to say “yes” after they’ve presented their product demo. What happens next doesn’t happen in any other selling […]

Tricks of the Trade Show

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Maybe you’re overlooking some of the reasons you should visit a trade show. There are some “tricks of the trade show” that provide other reasons to attend. Most people attend trade shows for three reasons: to display products and services meet prospects and collect leads. But there’s a lot more you can be doing at […]

How To Be A Better Trade Show Manager

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“Eighty percent of success is just showing up,” if we’re to believe the famous philosopher, Woody Allen.* So if you can get yourself, your exhibit, your staffers and your collateral material to a trade show, you’re already well on your way to having a successful show. It’s how you deal with the other 20% of […]

Five Ways You Can Excel In A 10 Foot Booth

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As a trade show manager in a 10×10 trade show booth, you’ve got to do the same things the big guys do, under more difficult conditions: smaller space, fewer resources, less brand awareness, to name just a few. But smaller exhibitors are being successful all over the world, and you can do it, too. You just […]

Trade Show Foot Traffic: A Blessing Or A Curse?

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Is trade show foot traffic a good metric to use? If you’re a smaller exhibitor, you may be having a hard time figuring out if a particular show fits your company well. You need to know how well you do several things: attract attention, persuade attendees to enter your booth, make a strong benefit statement, and capture […]

Is Direct Mail For Trade Shows A Dead Idea?

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Does technology today rule out direct mail for your trade show marketing? Once upon a time, every message that traveled from one person to another required an envelope and a stamp. Then email came along and changed all that. But does that mean direct mail solicitations are too “old school” to be effective and successful […]