Trade Show Banner Stands Options
Trade shows are an investment and, like any other marketing effort, the goal is to generate additional business. That means Return on investment (ROI) needs to be maximized. Premium banner stands can help you do that. Trade Show Banner stands have been around for years, and yet they still remain a reliable tool for providing a quick and easy way to promote your organization. Banner stands offer the opportunity to start with fairly inexpensive, but attractive, durable, and efficient graphic designs.
As with almost any trade show display tool, your most important investment is your graphics. Choosing the best images and colors for your graphics is an important first step in planning your trade show displays. The right combination of visual representation, text, and color coordination will greet your customers with the strong and inviting first impression that you hope for when planning a successful trade show.
It is also important to consider the different styles of banner stands, and the different ways they present your graphics, to help you come to decide the best way to optimize and deploy your trade show banners. Our banner stand offerings include retractable banner stands (wind-up mechanism in the base of the stand, also called pull up banners, roll up banners, pop up banners, etc.) and non-retractable banner stands (the banner is placed on telescopic poles, L-stands, and X-stands). Here is a detailed description of the different types of banner stand displays:
As previously mentioned, retractable banner stands are also called pull-up banners, roll-up banners, pop up banners, pop up displays, and many other creative names.
The advantages of retractable stands are multiple and manifold; they are
- easy to assemble
- compact when stowed
- adjustable in height when needed
- economical and easy to fit to a limited budget.
Our Economic Edge banner stands are especially popular and for good reason: they offer an attractive and elegant look, with a vinyl matte finish ink-jet printed graphic, including a finished aluminum stand – but come with a very economical price.
Pronto banner stands are also very popular, these are our premier banner stand line, and they come with a premium dye sub print on fabric banners, attached to hardware that comes with a lifetime warranty. Other banner stand options offer different sizes and looks from an assortment of the best banner stand manufacturers.
Retractable banner stands can be combined into packs of three for an extended wall of graphic display.
They are also available as double-sided units, and there is also the option to get a retractable banner stand that includes a quick-change Cassette, to allow swapping the graphic in seconds.
Retractable banner stands are available in several different heights, black and silver finishes, and can be found in a range of widths, including very wide configurations (48” and even 60”) if required.
The best feature of non-retractable or telescoping banner stands is that they eliminate the wind-up mechanism, eliminating weight and the mechanism that can sometimes get broken. This is also the worst feature, because the graphic banner needs to be rolled up and protected, unlike the banner in a retractable banner stand. Thus, non-retractable banners are more lightweight than retractable’s, while still remaining easy to setup and deploy. They are a perfect choice if you consider flexibility and maneuvering to be one of your premium considerations.
The possibility of telescoping your displays offers maximum maneuverability with examples such as the Compass leading the way. Vertical and horizontal adjusting means that you are prepared to meet almost any positioning challenge at a trade show, by adjusting the height of the banner displays, and rotating and tilting the display as required – you can even design your graphic to be positioned at a 45 degree angle, to help catch the wandering eye.
X-stands and L-stands are two common types of non-retractable banner stands, and simply refer to the shape of the hardware. X-Stands use two long poles, positioned in – yes – and “X” shape, with each corner of the banner attached to an end of the “X”. The “L” Stands use a single pole, like retractable banner stands, and a flat base, forming an “L” shape when assembled. Other non-retractable stands use tripod bases too.
Bamboo Banner Stands: If you are cultivating a different look for your displays, moving away from metallic looks might be an option. Bamboo stands give a different feel to your displays, and they also design them to look as if they are barely touching the floor. They are also very sturdy displays with all of the lightweight features of aluminum or plastic. A very attractive option, particularly for natural or organic products.
Considered to be the “invisible” banner stand, these stands give your displays maximum visibility and “popability” to the eye, with almost no visible hardware. On the outside, your trade show graphics are all that can be seen, printed on a double-sided fabric that is taut and slick to the eye. Inside and underneath your trade show graphics is a hidden support structure made of lightweight aluminum poles. Side access slots are provided to allow optional shelves and literature racks. The Brandcusi banner stands come with a variety of option designs so that yours can stick out from the pack. The colors are vivid, the design is sleek and cool, and the Brandcusi is one of the most attractive – and economical – options for banner stands.
Twist Banner Stands: Most of the banner stands that we’ve discussed can be positioned side by side, to create a back wall. The Twist banners go further; they use magnetic attachments between banner stands, so that you can create a seamless wall from banner stands that you can also use as single, stand-alone displays. And, you can add a second graphic to your existing Twist Banner Stand and have a double-sided display!
These stands complement your banner beautifully with an aluminum frame that contrasts well with any colors. Aura Backlit Displays emphasize your content with well-designed lighting that highlights the content that you need your potential customers to notice. It is easy to change the fabric graphic substrate to tailor the display for each event and the stand is available in multiple sizes to work with several banners and ads.
Rotating banners are perfect when you don’t have as much space available or when you have more than one aspects to your product that you would like to display. They can show four different looks to a viewer while also catching the eye of other viewers at different locations around your display.
Standing out and getting noticed at a trade show is tricky – it’s easy for trade show booths to get lost in the crowd, or blend into the background of similar looking booths. If you want to recoup your investment and generate some good business, it’s critical that your exhibit gets seen and visited. Banners that hang from the ceiling will help you accomplish that goal. We have two types of hanging signs for trade shows; one is imported and more economical, and the other is made in the US, and comes with a lifetime warranty. Both use aluminum tube frames, dye sub printed fabric graphics, and include the hanging cables for installing the hanging signs at your show.
There are many different stand up banner stand structures available in addition to the ones mentioned here, and your trade show banners and signs can be fashioned to all of the many different structures. Taking a few moments to choose the best display stands for your needs should always be part of the design process, and might just be that small step that puts your banner stand signs and graphics “over the top” – while also ensuring you a quick and easy set-up on the day of the trade show.
We also offer outdoor banners, designed to be used in the sun, wind, and rain, as well as outdoor swooper flags, feather flags, backpack banners, and several different event barrier signs and graphics.
Finally, we offer custom banner printing, both inkjet prints on vinyl and dye sub prints on fabric. Vinyl banners can be designed up to 60″ wide, and over 50 ft long. Fabric banners can be designed up to 118″ wide, without a seam, and also can be built up to 50ft long.
Some of the banner stands offered come with only one type of graphic, but many of our banners are offered with two options for banner substrates; either a super smooth banner vinyl, or a special wrinkle-resistant fabric. For example, all of the overhead hanging banners and signs, as well as most of the outdoor banners, and most of the special 3D shaped banners are only printed with fabric graphics. Almost all of the retractable and non-retractable banners are available using either printed fabric banners or banners printed with vinyl.
Banner printing on vinyl is done with an inkjet printer, typically a 4 color process. Vinyl banner printing is less expensive than fabric printing due to the much lower cost of the equipment involved, as well as the shorter processing time involved. The trade-off is that banners printed with vinyl have a tendency to curl slightly on the outside edge of the banner, especially if the background and edges of the banner are a solid print (instead of white). Also, PMS color matching is not available on inkjet printers – we can get close, but can’t guarantee a perfect match.
Banner printing for the fabric banners normally uses a dye sublimation printing process, which involves several stages and more expensive printing presses. The advantages are that, while more expensive, fabric banners never curl, and PMS color matching is available.
If you have a question regarding custom banner printing choices for a particular style of banner, or any other banner printing services, please let us know; we’d be happy to show you the options.